The Guide to Must-Have Products from Top Beauty Brands
- Clever Consumer
- Sep 10, 2024
- 2 min read
Updated: Nov 3, 2024
Navigating the world of beauty and cosmetics can be overwhelming, with countless brands catering to every style, skin type, and budget. To help you find the best products worth trying, we’ve rounded up some top beauty brands and their must-have makeup essentials—perfect for elevating any beauty routine.

1. Fenty Beauty by Rihanna
Must-Have: Pro Filt’r Soft Matte Longwear FoundationFenty Beauty revolutionized the industry with its inclusive range, offering shades for every skin tone. The Pro Filt’r foundation provides a buildable, matte finish, making it ideal for both everyday wear and special events.
2. MAC Cosmetics
Must-Have: Ruby Woo LipstickKnown for timeless makeup, MAC’s Ruby Woo is a bold, universally flattering red lipstick. With its matte formula and long-lasting wear, it’s a staple for makeup enthusiasts who love a classic red pout.
3. Urban Decay
Must-Have: Naked Eyeshadow PaletteUrban Decay’s Naked palettes have become synonymous with versatile, high-pigment shades. Whether you prefer neutral or bold colors, these palettes offer endless possibilities for both casual and dramatic eye looks.
4. Anastasia Beverly Hills
Must-Have: Dipbrow PomadeAnastasia Beverly Hills redefined brow grooming with the waterproof Dipbrow Pomade. Perfect for precise, smudge-proof brows that last all day, it’s a go-to for anyone seeking defined, full brows.
5. NARS Cosmetics
Must-Have: Orgasm BlushNARS Orgasm Blush is beloved for its peachy-pink tone with a golden shimmer, creating a natural, radiant flush. It’s a versatile blush that works across skin tones and remains a cult favorite.
6. Too Faced
Must-Have: Better Than Sex MascaraThis iconic mascara is praised for delivering dramatic volume and length, giving the appearance of falsies without the hassle. Its hourglass brush ensures lifted, fuller-looking lashes.
7. Charlotte Tilbury
Must-Have: Pillow Talk Matte Revolution LipstickPillow Talk has become a signature shade for many, thanks to its soft, nude-pink hue. The matte formula is comfortable on the lips, adding a sophisticated touch to any makeup look.
8. Huda Beauty
Must-Have: Desert Dusk Eyeshadow PaletteHuda Beauty’s Desert Dusk palette offers rich, warm shades perfect for creating sultry, glamorous looks. From subtle elegance to smoky drama, this palette suits a range of styles.
9. Tarte Cosmetics
Must-Have: Shape Tape ConcealerTarte’s Shape Tape is a multi-tasking concealer known for its full coverage and brightening properties. It hides imperfections, contours the face, and illuminates under-eyes effortlessly.
10. Benefit Cosmetics
Must-Have: They’re Real! Lengthening MascaraFor those seeking longer, separated lashes, Benefit’s They’re Real! Mascara is a must-try. The brush design lifts and defines each lash, creating a wide-eyed, dramatic effect.